Client: Erste Bank
Agency: Jung von Matt
Role: Creative Director / Art Director
Director: Niels Münter
"How do you do fellow kids?" That's how many kids see brands who are trying to talk to them. That's why we embraced this role and told them in a self-aware campaign that spark7 doesn't understand the youth, but it doesn't have to. As the only thing, they have to understand as a bank is money.