Agency: Jung von Matt
Role: Creative Director
Just before the Apple Keynote, rumours and speculations about the latest iPhone drive fanboys and media into a frenzy every year. What will it look like? How much will it cost? And above all: what will it be able to do?
To prove that whatever new features it will have, T-Mobile's 5G network will be ready for it, we came up with six mad features and spread them through influencers.
The campaign worked so well that within 24hrs it got pulled by Cupertino! (I'm looking at you, Tim Apple... err Cook)