iPhone Rumours

Client: T-Mobile
Agency: Jung von Matt
Role: Creative Director 
Director: Various
Production: Lightfarm

Just before the Apple Keynote, rumours and speculations about the latest iPhone drive fanboys and media into a frenzy every year. What will it look like? How much will it cost? And above all: what will it be able to do?
To prove that whatever new features it will have, T-Mobile's 5G network will be ready for it, we came up with six mad features and spread them through influencers.


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The campaign worked so well that within 24hrs it got pulled by Cupertino! (I'm looking at you, Tim Apple... err Cook)

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