The Goal

Client: Erste Bank
Agency: Jung von Matt
Role: Creative Director / Art Director
Director: Nathan Price
Production: PPM Film

In 2017 we launched Erste Bank's #believeinyourself brand narrative, which focuses on the faith people should have in their abilities and the support a bank can give you to achieve your goals. We started the campaign with a story about an ice hockey coach, who seems particularly discouraging towards one particular player, but it's not till later on in the film that we work out why. 

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© 2021 Michael Nagy and the respective agencies. All rights reserved - Imprint